As Guilford County Baby Boomers Age, WhiteStone Unveils First Phase of Expansion

Jul 31, 2023 | News | 0 comments

For more than 100 years, WhiteStone senior living community has served Guilford County Seniors. This year, even more seniors will be able to call this Greensboro community home as the first phase of its $75 million expansion project is complete.

The brand-new independent living expansion and Care and Wellness Center renovations were unveiled during a special red-carpet event on Friday, August 11. Greensboro Mayor Nancy Vaughan joined WhiteStone leadership, current residents, and other community leaders and invited guests during a ceremony followed by community tours.

“This expansion means so much, not only to the WhiteStone community, but to the entire Guilford County area,” noted Marie Dunn, director of sales and marketing at WhiteStone. “We’ve had so many seniors and their families walk through our doors looking for the continuum of care provided here, and this expansion is going to meet these needs like never before. It’s exciting for us to see this growth and welcome more people to the WhiteStone family.”

In Guilford County, more than 16% of the population has reached their senior years, and that number will continue to climb as baby boomers age. Due to this growing demand, the community is busy with new residents who have chosen WhiteStone to be their new home.  The expansion features 67 independent living residences in a variety of one-bedroom and two-bedroom apartment floor plan options. In addition, the Care and Wellness Center renovations include a state-of-art rehabilitation gym, courtyard and gardens, and enhanced salon and spa. The final phase of the expansion project will be completed in the fall and will include 24 assisted living residences as well as 12 memory care suites.

WhiteStone is the first Masonic Fraternal Home in the U.S. As the first and oldest Life Plan Community in North Carolina, WhiteStone provides residents with an array of life-enhancing amenities right on campus, including multiple dining venues, indoor swimming pool and fitness center, art studio and woodworking shop, salon and spa, dog park, and chapel. Residents enjoy convenient access to wellness and fitness programs, continuing education classes, and social and cultural events.

“This expansion is going to meet the needs of so many seniors looking for a retirement option that will not only enhance their lives through a key focus on greater community and proactive wellness, but the lives of their families and friends as well,” said Dunn. “Since opening our doors 110 years ago, we’ve always put our residents’ needs first. Through that caring philosophy, we’re able to help seniors live a purposeful, engaged and happy lifestyle – now and in the years to come.”

WhiteStone partnered with SFCS Architects based in Charlotte, North Carolina; and Winston-Salem, North Carolina-based Blum Construction to execute the project. The community expects to add more than 45 new associates in Greensboro thanks to the expansion, which welcomed its first residents in May 2023.

Read More from the Triad Business Journal

Retirement community WhiteStone unveils $75M expansion, with more growth ahead 

About WhiteStone

WhiteStone, located at 700 S. Holden Road in Greensboro, North Carolina, is a Masonic and Eastern Star Community. WhiteStone is the first and oldest Life Plan Community in North Carolina. Founded in 1912 as the first Masonic Fraternal Home in the U.S., the community provides senior adults with a unique lifestyle experience and a variety of residential options, including independent living, assisted living, memory care, short- and long-term skilled nursing, rehabilitation, and in-home care as part of the full continuum of care. Residents enjoy a life-enriching range of services and amenities, such as an indoor swimming pool and fitness center, salon and spa, chapel, and multiple dining venues. More information about WhiteStone is available by calling 336-547-2947 or visiting



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